Privacy Policy | Iyagushi Literary Agency

Iyagushi Literary Agency (“we”, “us”, “our”) is operated by Mercedes Anaeto, Sole Trader, based in the United Kingdom. We are committed to protecting your personal data and respecting your privacy in compliance with the UK GDPR, EU GDPR (where applicable), and the Data Protection Act 2018.

1. Who We Are

Business Name: Iyagushi Literary Agency
Legal Entity: Mercedes Anaeto (Sole Trader), trading as Iyagushi Literary Agency
Contact Email: hello@iyagushi.com
Country of Operation: United Kingdom

2. What Personal Data We Collect

We may collect and process the following information:

• Name, email address, company or agency name, job title
• Messages or enquiries sent via our contact form or to hello@iyagushi.com
• Contract and licensing-related information (for creators, publishers, IP holders)
• Business-related contact information such as phone numbers or business addresses (if voluntarily provided)

We do not collect sensitive data (such as health, biometric, religious or political data).

3. How Your Data Is Collected

• When you contact us via the website contact form
• When you email us directly at hello@iyagushi.com
• During licensing, rights negotiations or co-agent communications
• Through professional exchanges at events or meetings (e.g. business cards)

4. How We Use Your Data

We use your personal data to:

• Respond to enquiries and communication
• Negotiate and manage co-agent, licensing or publishing agreements
• Maintain royalty, rights or contract records
• Send information only when you have requested it or given permission

We do not sell or share personal data with third-party marketers.

5. Lawful Basis for Processing

We process your data under the following legal bases:

Legal Basis & When It's Used

Legitimate Interest - Business communication with agencies, publishers, authors or rights holders

Contract - When negotiating or entering rights/licensing/co-agent agreements

Consent - When you submit your details voluntarily via the contact form

6. How Long We Keep Your Data

Data Type & Retention Period

General enquiries - Deleted after 12 months if no ongoing collaboration

Licensing/contractual records & royalty accounts - Kept for 6 years (legal/accounting requirement)

Business contacts for ongoing partnerships - Retained only while relevant or until you request deletion

7. How We Store and Protect Data

• Secure email accounts (hello@iyagushi.com) protected by strong password + two-factor authentication
• Password-protected cloud tools (Google Workspace / Drive / Notion / Excel)
• Access restricted to the business owner only
• Devices used to access data are password-protected and encrypted

8. Your Rights Under GDPR

You have the right to:

• Request access to the personal data we hold about you
• Request correction or deletion of your data
• Object to our processing of your data
• Withdraw consent (where consent was given)
• File a complaint with the UK Information Commissioner’s Office (ICO) at www.ico.org.uk

To exercise any of these rights, contact: hello@iyagushi.com

9. Third-Party Service Providers

We may use secure third-party services to support our work, including:

• Wix – Website host and contact form provider
• Google Workspace (Gmail, Drive) – Email and file storage
• Notion / Airtable / Excel – Rights and contact management (if applicable)

These providers comply with GDPR and use secure data practices.

10. International Data Transfers

As a co-agent, we may transfer business contact information to partners and publishers located outside the UK/EEA (specifically Japan, South Korea, and China) to facilitate licensing and rights negotiations. We ensure that such transfers are made with appropriate safeguards in place to protect your privacy.

11. Contact Us

If you have any questions about this policy or how your data is used, please contact:

Iyagushi Literary Agency
Email: hello@iyagushi.com
United Kingdom